A built-for-mobile BSS/OSS platform, such as BeQuick, provides transparent, flexible, and reliable billing capabilities and options. That kind of billing management firepower opens the door for turning your billing system into a revenue center billing other companies’ services such as utility payments and financial services.
Just a few, short years ago, most mobile operators and MVNOs would not have thought about their billing systems much beyond their ability to invoice primarily voice services in a timely and accurate fashion. However, with the rapid rise of high bandwidth mobile service, the advent of smart devices, and the proliferation of thousands of mobile apps and value-added digital services, billing capabilities have had to keep pace.
Today, the most sophisticated billing systems (such as the one built into QuickStart℠) can easily handle multiple voice and data plans, product purchases, and more. As a result, virtually any MVNO with a best-in-class BSS/OSS platform is in a good position to capitalize on it and turn billing into a profit center.
Moblie Service is a Commodity?
This is not as crazy as it might sound. After all, many consumers today see their mobile service as a commodity. The consumer simply doesn’t see the value in the network as much as they do in the applications and data they use over it. This kind of consumer attitude can put some mobile service providers at risk because being an undervalued deliverer of other providers’ products and services is not a recipe for long-term success.
One option is to white-label billing capabilities to other companies. Think about it for a minute – mobile service providers such as MVNOs already bring trust to the party. Subscribers already pay bills in a fashion that’s convenient for them, such as with a credit card through an IVR system, and trust their service provider to tell them when a payment’s due or they’re in danger of exceeding limits.
So how might this work? Opportunities abound for payment systems based on existing billing infrastructure. So if you’re an MVNO already billing for service plans, it wouldn’t be a stretch to handle utility payments, healthcare plans, or financial services. Then, of course, there’s always content, such as streaming video and music. The risk there, though, is subscribers swapping out your services for a third party’s. You don’t want them to rob Peter to pay Paul -- cutting back, say, on mobile usage to buy more third-party content.
What’s important is that there is real-time, efficient communications, account monitoring, and authorization for any purchases, especially for post-paid accounts, to avoid billing shock. But with these safeguards in place, it’s not hard to see how MVNOs can provide direct billing for some non-related third-party goods and services and open up potentially significant opportunities for increased revenue.