Nothing is more critical for subscriber retention than streamlined billing solutions for MVNOs. But billing for MVNOs is not at all like billing for traditional wired or mobile network operators. MVNOs, because they’re virtual, often have much greater flexibility in their offerings – mixing and matching voice, data, content, and multi-play packages to meet market demand and create unique brand identities.
In fact, the rapid proliferation of revenue resources for MVNOs – things such as applications, third-party services, and content – present unparalleled opportunities to expand their subscriber bases and profits. But they also present potential revenue and billing pitfalls in the form of rating and charging issues, fraud, bill shock and, ultimately, subscriber leakage and churn. So what’s an MVNO to do? Streamline the billing process as much as possible to benefit back office operations and the subscriber.