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The Full Customer Experience Cycle: Service Beyond Just The Sale

Posted by Jennifer Shin on Oct 27, 2016 9:05:00 AM

We’re sure there are some service providers out there who don’t think much beyond the sale when it comes to managing the customer experience (CX). But there is far more to the CX cycle. Successful MVNOs understand that it’s important to delight the customer at every stage of the life cycle to minimize churn and maximize profitability. That it’s far more efficient and cost-effective to create and maintain customer loyalty than it is to have to constantly refill the customer well with new subscribers.

Topics: Customer Service, Customer Care, subscriber lifecycle, subscriber experience, customer experience, subscriber

How the cloud can help monetize the entire subscriber lifecycle

Posted by Jennifer Shin on Nov 17, 2015 8:30:00 AM

 

Fatter bandwidths and smarter devices are presenting MNOs and MVNOs with tantalizing new opportunities to provide more services and reap greater revenue than ever before. Customers have come to expect always-open stores, on-demand services, and accessible-anywhere-anytime delivery channels. Consumers in general – including mobile subscribers – are becoming used to the concept of virtual everything, no longer restricted to buying physical goods online and waiting for shipment. They’ve become much more comfortable with pay-as-you-go, personalized services that are priced and packaged more dynamically.

Topics: subscriber lifecycle