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The Full Customer Experience Cycle: Service Beyond Just The Sale

Posted by Jennifer Shin on Oct 27, 2016 9:05:00 AM

We’re sure there are some service providers out there who don’t think much beyond the sale when it comes to managing the customer experience (CX). But there is far more to the CX cycle. Successful MVNOs understand that it’s important to delight the customer at every stage of the life cycle to minimize churn and maximize profitability. That it’s far more efficient and cost-effective to create and maintain customer loyalty than it is to have to constantly refill the customer well with new subscribers.

Topics: Customer Service, Customer Care, subscriber lifecycle, subscriber experience, customer experience, subscriber

Navigating subscriber data management

Posted by Jennifer Shin on May 3, 2016 8:30:00 AM

Navigating subscriber data managementEfficient subscriber data management (SDM) can make or break subscriber/MVNO relationships. What information is utilized and to what end determines the kind of relationship an MVNO has with its subscribers and the role its BSS/OSS platform plays in optimizing and monetizing various aspects of that relationship.

Topics: mobile subscriber, subscriber, data management