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The benefits of starting as a pre-paid MVNO

Posted by Jennifer Shin on Oct 29, 2015 8:30:00 AM

 

So you want to be a full MVNO doing post-paid with lots of bells and whistles to add value and delight subscribers. Why in the world would you launch as a pre-paid? The answer may surprise you.

If you’re new to the MVNO marketplace you may be looking at all the opportunities for revenue presented by customizable, post-paid accounts that enable mobile subscribers to up-sell themselves to new products, expanded service bundles, and increased data usage that fatten their accounts and your bottom line. So why in the world would you want to launch a fairly no-frills, pre-paid mobile service provider that appears to have limited room for expansion and market growth? Because simpler is often smarter.

Topics: MVNO, prepaid, mobile subscriber, pre-paid