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The Mobile Economy: An Overview

Posted by Jennifer Shin on Sep 13, 2016 9:05:00 AM

The mobile industry continues to grow rapidly as mobile device use evolves beyond smartphones to notebooks, tablets, and other versatile mobile tools. Technology and consumer demand are creating a booming market for all things mobile. Half the world now has a mobile subscription and a billion more subscribers are predicted by 2020. The mobile economy is a driving factor in the world today and helping create a new digital ecosystem.

Topics: Mobile, MVNO, mobile virtual network operator, MVNO market

Three key factors affecting the success of an MVNO business plan

Posted by Jennifer Shin on Nov 20, 2015 8:30:00 AM

 

Even as the MVNO market continues to evolve, one thing remains constant – the need for a solid business plan and an awareness of the three key factors that can make or break it. Even in a hot MVNO market, it’s easy to lose sight of the fundamentals that require close attention if you’re to get past launch and initial subscription upticks to a point of stability and real growth.

Regardless of your marketing strategy and target audience, these three factors need to be carefully considered and embraced:

Topics: Mobile, MVNO, MNO, mobile virtual network operator, business intelligence

Leveraging your BSS/OSS platform in a mature mobile market

Posted by Jennifer Shin on Jul 20, 2015 8:40:00 AM

It’s tough finding untrod mobile markets these days as MVNOs expand their reach and products converge. The key may be your BSS/OSS and its flexibility. As mobile markets mature and become filled with service providers offering essentially identical products, packages, and even pricing, account flexibility and control can make the critical difference for subscribers.

Topics: OSS BSS Systems, OSS Software, BSS Software, Mobile

The future of mobile operations

Posted by Jennifer Shin on Jul 1, 2015 8:50:00 AM

As we progress to the last half of 2015, we thought it’d be fun to look at some more predictions as we wait to see what shakes out this year for the mobile market. Here are some thoughts on enhanced voice services, leaner BSS/OSS, partnering, and more:

Topics: Mobile, MVNO, MNO, mobile network operator, mobile operators

Getting the most out of your BSS/OSS

Posted by Jennifer Shin on Mar 6, 2015 8:30:00 AM

The mobile marketplace moves at the speed of light. To ensure that your MVNO operation moves along with it, it’s important to have a BSS/OSS that is agile and versatile enough to enable you to quickly create, bundle, sell, and deliver a variety of products and services to subscribers. It’s all about making it easy for today’s tech-savvy consumers to get what they want from you, self-configure and customize it, and be able to use it almost instantaneously. On the back end, you have to be able to perform real-time credit checks; provision accounts; match discounts, rates, and charges to offers and implement everything right now. Can’t keep up? Then you face a high risk of subscriber leakage and churn. What’s the answer? A hardcore BSS/OSS platform capable of high-bandwidth performance and rapid scalability to meet relentless market demands. 

So how can you make all this happen, gain marketshare, and still make your margin?

Topics: OSS BSS Systems, OSS Software, MVNO Software, BSS Software, Mobile, MVNO

Key Factors in MVNO Success

Posted by Jennifer Shin on Mar 4, 2015 8:44:00 AM

Not all MVNOs are successful, but the majority of the ones that are share certain traits. If you’re planning a launch, understanding what has worked for others – and what has not – is a great way to help stack the cards in your favor.

In a comprehensivereport released a couple of years ago, industry consultant Telecom Advisory Services studied several successful major MVNOs, including TracFone and Virgin Mobile, to uncover their secrets to success. Here’s a summary of the traits these successful MVNOs had in common (some of which we recently discussed in our Tips Pt. I and Pt. II posts):

Topics: OSS BSS Systems, BSS Software, Mobile

Global Report: MVNO market expecting robust growth

Posted by Jennifer Shin on Feb 4, 2015 8:45:00 AM

Mobile virtual network operators (MVNOs) are expected to grow strongly worldwide over the next three years as regulators embrace a more competitive market and the mobile industry turns to new areas for revenue growth, such as enterprise applications and machine-to-machine (M2M) networking.

Topics: Mobile, MVNO

The Changing Role of MVNOs

Posted by Jennifer Shin on Jan 28, 2015 8:20:00 AM

As the mobile network industry expands and evolves, new markets for mobile virtual network operators (MVNOs) are emerging, transforming the industry from essentially consumer-centric to one offering a variety of services to a wider range of business-to-business (B2B) and even industrial markets.

What’s driving this evolution, in large part, is the tightening competition for traditional consumer voice and data service and growing wireless business communications applications. In a market that is already challenged by slim margins and fueled by the consumer demand for value packages and cheaper rates, there’s little headroom for increased profitability. The most attractive option, then, is to head for greener pastures and that means niche markets and specialty services. Here’s a look at where we can expect growth and diversification in the future:

Topics: General, Mobile, MVNO

MVNO success: How to survive the hype and find profitability

Posted by Jennifer Shin on Jan 21, 2015 8:35:00 AM

There’s been a lot of hype in the marketplace about what MVNOs can deliver, but competition is fierce and it can be tough to make profit.

Here are some lessons to be learned on what you need to do to win:

Topics: OSS BSS Systems, MVNO Software, BSS Software, Mobile, MVNO

The right BSS/OSS -enabling MVNOs to offer personalized service in 2015

Posted by Jennifer Shin on Jan 14, 2015 8:40:00 AM

It’s always fun at the beginning of the year to reflect upon anticipated changes in the coming year. For the mobile industry perhaps none is more anticipated than the ability of MVNOs to offer their subscribers more personalized, “lifestyle-centric” service than ever before.

Topics: OSS BSS Systems, MVNO Software, BSS Software, Subscriber Loyalty, Mobile, MVNO