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WiFi Offloading: What does it mean to an MVNO?

Posted by Jennifer Shin on May 6, 2016 9:00:00 AM

WiFi offloading enables mobile subscribers to utilize free WiFi hotspots to send and receive data. For MVNOs that can mean reduced data revenues -- but it also eases bandwidth demand to keep speeds up and subscribers happy. So what does it all mean? 

First, a little history. The relatively recent and rapid proliferation of smart devices made the use of wireless networks instead of cellular service for data transmission a very real and viable option for mobile subscribers. Increased subscriber interest in a WiFi option caused an increased mobile network operator concern about potentially significant revenue losses. MNOs feared that if subscribers opted primarily for WiFi instead of cell service to access all their mobile apps and data, data plan revenue would take a hit, and with growing VoIP popularity even voice traffic could be at risk.

Topics: MVNO, MNO, WiFi, customer experience

4G service – is it in the cards for most MVNOs?

Posted by Jennifer Shin on Nov 25, 2015 9:00:00 AM


When 4G LTE rolled out a few years ago, most MNOs wanted to keep it for themselves as a competitive advantage over MVNOs. Sprint cracked the door and now growing numbers of MVNOs are rubbing their hands over offering 4G – but there are a couple of barriers some MVNOs will find difficult to hurdle.

Topics: MVNO, MNO, 4G LTE, mobile subscriber

Three key factors affecting the success of an MVNO business plan

Posted by Jennifer Shin on Nov 20, 2015 8:30:00 AM


Even as the MVNO market continues to evolve, one thing remains constant – the need for a solid business plan and an awareness of the three key factors that can make or break it. Even in a hot MVNO market, it’s easy to lose sight of the fundamentals that require close attention if you’re to get past launch and initial subscription upticks to a point of stability and real growth.

Regardless of your marketing strategy and target audience, these three factors need to be carefully considered and embraced:

Topics: Mobile, MVNO, MNO, mobile virtual network operator, business intelligence

Why you want to be a full MVNO

Posted by Jennifer Shin on Oct 23, 2015 9:00:00 AM


If you’re thinking of becoming a no-frills mobile service provider – or are already one -- you may find it tough to expand your opportunities and fatten your margins. It’s time to consider moving up the value chain to a full mobile virtual network operator (MVNO).

Sure, it’s no secret that no-frills MVNOs originally changed the mobile landscape and the low entry barrier made it easy for just about anyone to launch a mobile service provider. But as more and more discount MVNOs piled into crowded markets, competition got fiercer and prices got tighter. In many cases, struggling discounters got swept up by larger, better-funded MNOs. To make matters even more challenging discounters rely heavily upon the mobile network operator (MNO) to supply virtually all of the technology, network, and operational functionality. That makes it even harder for the discount service provider to switch MNO partners and move their subscribers to a more cost-efficient environment. No change, no gain.

Topics: MVNO, MVNE, MNO, bss/oss, mobile subscriber

Why MNOs are finding lots to love about MVNEs?

Posted by Jennifer Shin on Oct 20, 2015 8:30:00 AM


It can be expensive and tedious to enter new mobile markets, even for the bigger MNOs. That’s why they’re increasingly eager to play nice with MVNOs – they see them as a faster, easier, and more cost-efficient way to gain entrance to remote or niche markets that the mobile network operator might not normally be able to access or service effectively on their own.

However, MVNOs come in all sizes, shapes, and colors and some create more headaches than they’re worth when they don’t have the experienced staff, level of technological sophistication, and depth of resources necessary to integrate well with a national-level mobile network operator (MNO).

Enter the mobile virtual network enabler (MVNE).

Topics: OSS BSS Systems, MVNO, MVNE, MNO, mobile subscriber

Fourth generation MVNOs: Looking ahead to what’s next

Posted by Jennifer Shin on Oct 16, 2015 8:30:00 AM

There have been three generations of MVNOs since the advent of mobile virtual network operators. While the industry has had its ups and downs, the future looks pretty bright from here. We are now in the early stages of the fourth generation – so what does it look like and where is it going?

First, let’s take a quick look back. Over the past few years, MVNO markets have undergone various stages of development. We can identify three previous generations of MVNOs, each addressing a fundamental market need before continuing to evolve:

Topics: MVNO, MNO, Service Providers

The future of mobile operations

Posted by Jennifer Shin on Jul 1, 2015 8:50:00 AM

As we progress to the last half of 2015, we thought it’d be fun to look at some more predictions as we wait to see what shakes out this year for the mobile market. Here are some thoughts on enhanced voice services, leaner BSS/OSS, partnering, and more:

Topics: Mobile, MVNO, MNO, mobile network operator, mobile operators

Expanding your market through partnerships

Posted by Jennifer Shin on Jun 9, 2015 8:30:00 AM

If you’re a mobile network operator that has reached its market saturation point, perhaps it’s time to consider partnering with another company – even in a different industry – to expand your horizons. 

According to a 2013 PwC survey and analysis, the US wireless market has reached a point where just about anyone who wants a mobile phone has one. Smartphone sales have been experiencing double-digit growth annually for several years, to the point where mobile subscribers are exhibiting a marked decrease use in voice services in favor of more data-heavy mobile packages. What this reveals is the decline of old-school, mass-market, voice-and-text-oriented mobile operators in favor of more-focused, nimble MNOs. 

What does this mean if you’re a staid, conventional MNO?

Topics: MVNO, MNO, mobile virtual network operator, mobile network operator, partnership

CDR vs. Wholesale platform integration: can we get to real time subscriber usage?

Posted by Jennifer Shin on Apr 27, 2015 8:32:00 AM

The only thing about the mobile telecommunications market that doesn’t change is change itself – the industry and market are constantly evolving as mobile network operators (MNOs) seek to expand their market share and product portfolio with new offerings and partnerships. 

Topics: CDR Billing, MVNO, MNO, Wholesale

MVNO business model opportunities

Posted by Jennifer Shin on Apr 15, 2015 8:47:00 AM

As the mobile market continues to boom, analysts predict the global market for mobile virtual network operators (MVNOs) will soar to $73 billion by 2020. As a result, the MVNO business model is becoming increasingly attractive for a wide range of companies looking to diversify into the mobile communications marketplace, add new revenue streams, and grow their customer bases.

Topics: MVNO, MNO, mobile virtual network operator, mobile network operator