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Top 3 things to consider with building an MVNO: Part 3 - Reach

Posted by Jennifer Shin on Jan 4, 2017 8:55:00 AM

 

This is a continuation of a three part series where we are sharing with you the top three things to be considered when building out an MVNO.

Though there are differing opinions on what the nuts and bolts of building an MVNO consist of, it is all a matter of perspective. And as we did in Part 1: Niche & Part 2: Value, our unique perspective will be based on BeQuick's years of focused MVNE.

These are the three basic elements to create a successful foundation: Niche, Value & Reach.

In this final part, part 3, we are going to discuss Reach.

Topics: MVNO, mobile virtual network operator, mobile operators, Marketing, MVNO market, MVNOs

Jumping into the MVNO marketplace

Posted by D'Ana Guiloff on Jun 3, 2016 8:45:00 AM

Advances in mobile technology, including improved smart devices, increased network network performance, and the lowering cost of entry into the market has made the idea of launching an MVNO more attractive than ever. In fact, according to GSMA Intelligence, the number of MVNOs worldwide increased by 70 percent between June 2010 and June 2015 – the number of MVNOs now stands at just over 1000 and the number of subscribers is expected to grow from around 150 million today to more than 300 million by 2019. Before jumping into the market, however, it’s a good idea to gather as much information as possible, consider the risks carefully, and know your options.

If you’re considering starting up an MVNO, there are six common entry strategies worth looking at:

Topics: MVNO, Marketing, MVNO market

The future of BSS/OSS technology: Four areas of innovation

Posted by D'Ana Guiloff on May 20, 2016 8:30:00 AM

The future of BSS-OSS technology-Four areas of innovationAs the mobile industry evolves, it’s important that BSS/OSS technology keeps pace with it. As MVNOs have been able to focus more on the subscriber experience and less on infrastructure improvements, service quality, business agility, market share, and profitability have become increasingly important KPIs for effective decision-making.

Topics: OSS BSS Systems, Marketing, bss/oss, BSS, BSS/OSS Platform, OSS, Innovation, Technology

Customer relationship management for MVNOs

Posted by D'Ana Guiloff on Mar 16, 2016 8:35:00 AM

The specific roles played by MVNOs in the mobile market places a unique demand upon their customer relationship management (CRM) platform that often differs from that of the traditional mobile network operator.

While most MNOs are tied to their products and want to sell to the largest possible mobile subscriber base, MVNOs often pride themselves on being subscriber-oriented and focused on providing for their specific target market’s needs to differentiate themselves. So it stands to reason that in order to accomplish that, MVNOs need robust CRM that’s flexible, responsive, and timely.

Topics: Subscriber Loyalty, MVNO, Communication, CRM, CEM, Marketing

How To Effectively Market Your MVNO

Posted by D'Ana Guiloff on Feb 18, 2016 9:00:00 AM

It’s no secret that marketing an MVNO can be tough. There’s lots of competition, brand differentiation can be difficult, margins thin, and mobile subscriber loyalty elusive. But it’s not all doom and gloom if you know what you’re doing as a marketer. We've previously discussed the three classic mistakes MVNO marketers make – here’s what you should be doing instead.

Topics: MVNO, Communication, Retail, Marketing

3 Common MVNO Marketing Mistakes

Posted by D'Ana Guiloff on Jan 21, 2016 9:00:00 AM

When you look at the telecommunications marketplace as a whole (including mobile), the mobile virtual network operator (MVNO) industry is still very much in its infancy. Many MVNOs are still basing their business model, and marketing strategy, on reselling a product by promoting simplicity, ease-of-use, or low price, with correspondingly low margins.

Topics: MVNO, Marketing, Budget

What’s your level of MVNO market knowledge?

Posted by D'Ana Guiloff on Oct 27, 2015 4:00:00 PM

One of the major differentiators between MVNOs and a key to their success is their level of market knowledge. The fact that the network backbone of an average MVNO is virtual, requiring no significant capital investment in hard technology, can make it relatively quick and easy to launch an MVNO (emphasis on the word “relatively”). This relative ease can lure both MVNO founders and investors into jumping in without clear knowledge and understanding of the market they plan to address and serve. Any MVNO without a specific understanding of who they serve and how to serve them is almost certainly doomed to failure.

Topics: MVNO, Marketing