What is BeQuick Sharing?

Customer relationship management for MVNOs

Posted by D'Ana Guiloff on Mar 16, 2016 8:35:00 AM

The specific roles played by MVNOs in the mobile market places a unique demand upon their customer relationship management (CRM) platform that often differs from that of the traditional mobile network operator.

While most MNOs are tied to their products and want to sell to the largest possible mobile subscriber base, MVNOs often pride themselves on being subscriber-oriented and focused on providing for their specific target market’s needs to differentiate themselves. So it stands to reason that in order to accomplish that, MVNOs need robust CRM that’s flexible, responsive, and timely.

Topics: Subscriber Loyalty, MVNO, Communication, CRM, CEM, Marketing

How To Effectively Market Your MVNO

Posted by D'Ana Guiloff on Feb 18, 2016 9:00:00 AM

It’s no secret that marketing an MVNO can be tough. There’s lots of competition, brand differentiation can be difficult, margins thin, and mobile subscriber loyalty elusive. But it’s not all doom and gloom if you know what you’re doing as a marketer. We've previously discussed the three classic mistakes MVNO marketers make – here’s what you should be doing instead.

Topics: MVNO, Communication, Retail, Marketing

The Key to Good Customer Communications

Posted by Jennifer Shin on Oct 31, 2014 8:29:00 AM

Customer churn is the MVNO’s itch that’s tough to soothe. If you scratch hard enough, chances are you’ll find poor customer communication is often the cause. With Informa Telecoms & Media forecasting an MVNO market growth of 270 million subscriptions by the end of 2018 and consultant CustomerThink reporting annual mobile service churn exceeding 40 percent, improving customer communications is critical. Just shaving a point or two off that kind of high-volume subscriber churn can make a difference of millions of dollars to the MVNO’s bottom line. 

The successful MVNO/subscriber equation is balanced by information flowing equally in both directions. Good communication informs both the customer and the MVNO of what’s wanted, what’s available, and what’s appropriate. Poor customer communications frustrate both parties. Subscribers have trouble managing their accounts while MVNOs struggle to understand and address their customers’ needs, often failing to provide the right products, pricing, and performance at the right time.

Topics: Subscriber Loyalty, MVNO, Communication