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Tips for managing the mobile subscriber experience

Posted by D'Ana Guiloff on Apr 29, 2016 8:40:00 AM

Tips For Managing the Mobile Subscriber ExperienceSubscriber churn is still the biggest challenge for mobile virtual network operators and it has both a short-term and long-term impact on revenue. Not only does the MVNO lose money by being unable to recapture lost income from discounted subscriber acquisition programs and price promotions, it also loses significant customer lifetime value (CLV) by not keeping subscribers long enough to produce cross-sell and up-sell revenue. Do you have a customer experience management (CEM) strategy in place to combat churn and ensure you’re providing the best possible long-term care service to your customers?

Here are some CEM tips for optimizing the mobile subscriber experience:

Topics: CEM, bss/oss, BSS, mobile subscriber, subscriber experience, OSS, CLV, Customer Lifetime Value