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Driving Smarter Subscriber Engagements

Posted by D'Ana Guiloff on Feb 4, 2016 8:50:00 AM

Higher network bandwidths and quality, smarter devices, and increased demand for new services are all providing opportunities for driving smarter subscriber engagements. With the average mobile subscriber checking their phone approximately 1500 times per week and actively using his or her device a little over three hours per day, there are lots of opportunities for MVNOs to engage with their subscribers. The trick is knowing how.

Topics: business intelligence, mobile subscriber, subscriber experience

Three key factors affecting the success of an MVNO business plan

Posted by Jennifer Shin on Nov 20, 2015 8:30:00 AM

 

Even as the MVNO market continues to evolve, one thing remains constant – the need for a solid business plan and an awareness of the three key factors that can make or break it. Even in a hot MVNO market, it’s easy to lose sight of the fundamentals that require close attention if you’re to get past launch and initial subscription upticks to a point of stability and real growth.

Regardless of your marketing strategy and target audience, these three factors need to be carefully considered and embraced:

Topics: Mobile, MVNO, MNO, mobile virtual network operator, business intelligence

The Power of Analytics

Posted by Jennifer Shin on Apr 13, 2015 8:45:00 AM

It would be hard to overestimate the importance of big data and business intelligence (BI) these days. As the mobile-virtual-network-operator (MVNO) market continues to expand and competition heats up, it’s critical for MVNOs to be able to leverage valuable subscriber and marketplace information to improve not just the subscriber experience, but overall business responsiveness and profitability.

Topics: MVNO, analytics, business intelligence