This is a continuation of a three part series where we are sharing with you the top three things to be considered when building out an MVNO.
Though there are differing opinions on what the nuts and bolts of building an MVNO consist of, it is all a matter of perspective. And as we did in Part 1: Niche & Part 2: Value, our unique perspective will be based on BeQuick's years of focused MVNE.
In this final part, part 3, we are going to discuss Reach.
So after you have your niche and your value proposition, you must select an EFFECTIVE distribution channel. Your key focus should be on the word effective.
HOW will you acquire new subscribers, effectively?
There are several effective distribution models, but you must choose what works for your business. It is often best to pick one and focus on implementing it well, then fold in others over time for expansion.
Effective ways to REACH subscribers:
Dealers and Stores
Co-Branding with Affinity Groups
Value Added Resellers
Your needs will change as you grow.
WHAT should I consider as I scale and grow?
Work with an enabler who supports modular services so you can peel off and control economies of scale for yourself.
Modular services you should consider utilizing for Growth:
Customer Care & Support
Eventually taking over services like these can allow you to become a major player in the market over time.
Ready to get started, fast?
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