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Top 3 things to consider with building an MVNO: Part 3 - Reach

Posted by Jennifer Shin on Jan 4, 2017 8:55:00 AM

 

Top 3 things to consider with building an MVNO- Part 3 - ReachThis is a continuation of a three part series where we are sharing with you the top three things to be considered when building out an MVNO.

Though there are differing opinions on what the nuts and bolts of building an MVNO consist of, it is all a matter of perspective. And as we did in Part 1: Niche & Part 2: Value, our unique perspective will be based on BeQuick's years of focused MVNE.

These are the three basic elements to create a successful foundation: Niche, Value & Reach.

In this final part, part 3, we are going to discuss Reach.

Reach

So after you have your niche and your value proposition, you must select an EFFECTIVE distribution channel. Your key focus should be on the word effective.

HOW will you acquire new subscribers, effectively? 

There are several effective distribution models, but you must choose what works for your business. It is often best to pick one and focus on implementing it well, then fold in others over time for expansion.

Effective ways to REACH subscribers:

Dealers and Storefronts Dealers and Stores

Internet Marketing Internet Marketing

Multi-Level Marketing Groups Multi-Level Marketing

Co-Branding with Affinity Groups Co-Branding with Affinity Groups

Value Added Reseller Value Added Resellers

Growth

Your needs will change as you grow.

WHAT should I consider as I scale and grow? 

Work with an enabler who supports modular services so you can peel off and control economies of scale for yourself.

Modular services you should consider utilizing for Growth:

Airtime Airtime

Customer Care & Support Customer Care & Support

Fulfillment Fulfillment

User Experience User Experience

Eventually taking over services like these can allow you to become a major player in the market over time.

Ready to get started, fast?

Talk to the BeQuick Business Development Team to find out how to get started with QuickStart℠

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Topics: MVNO, mobile virtual network operator, mobile operators, Marketing, MVNO market, MVNOs