The mobile industry continues to grow rapidly as mobile device use evolves beyond smartphones to notebooks, tablets, and other versatile mobile tools. Technology and consumer demand are creating a booming market for all things mobile. Half the world now has a mobile subscription and a billion more subscribers are predicted by 2020. The mobile economy is a driving factor in the world today and helping create a new digital ecosystem.
International mobile operators industry group GSMA released a report on the mobile economy that revealed a robust industry providing almost 12 million jobs in 2014 and is expected to add another one million over the next four years. Worldwide, the mobile industry is growing in the underdeveloped world as well as in developed countries, with 90 percent of subscriber growth coming from developing regions through 2020. This is due in part to the relative ease with which mobile networks can be deployed when compared to fixed networks.
How quick can MVNOs get started?
Mobile network operators (MNOs) and mobile virtual network operators (MVNOs) are able to deploy, manage, and maintain networks with greater reliability, flexibility, and scalability thanks to robust BSS/OSS platforms such as our built-for-mobile BeQuick that enables new mobile service providers to launch quickly in the cloud, often within days instead of weeks or even months. Easy self-configuration enables subscribers to quickly set-up and personalize their accounts and customize their service in ways that are helping MVNOs redefine mobile customer relationship management.
As BSS/OSS systems such as BeQuick prove their capabilities at handling evolving mobile broadband service, MVNOs and other mobile providers are looking at convergence and subscriber service use beyond SMS and voice for ways to monetize data traffic. Mobile operators are increasingly bundling video and audio streaming apps with tariff offers on 4G LTE devices. Rapid global proliferation of 3G and 4G networks is spurring smartphone adoption around the globe, with 65 percent of subscribers in the developed world using smartphones by the end of last year. The result? An explosion of data traffic that is now equivalent to a global average of 7 GB per subscriber per month.
The Global Market
All of this is, of course, good news for MVNOs. The global MVNO market is expected to reach over $73 billion by 2020, fueled by the above-mentioned growth in smartphone usage and subscriber hunger for mobile data. If you’re an MVNO, it’s now more critical than ever to have a rock-solid BSS/OSS platform capable of delivering data-intensive services with real-time charging and usage controls that enable you to minimize financial risk and increase network efficiency.
Are you ready for what’s to come?