So you’re planning on launching a mobile virtual network operator business (MVNO) – that terrific! Let’s assume for a moment that you and your team have already set the groundwork in motion. You’ve defined your target market, narrowed down your service offerings, and created a winning business plan. How are you set for business and technology infrastructure to make it all happen?
Chances are, crafting the strategy portion of your new MVNO was easier than hammering out the technical details and nailing down requirements. Luckily, we can help you out with that.
Let’s start with the business infrastructure.
Any MVNO needs a specific set of business systems and services to operate efficiently, starting with a mobile network operator (MNO) partner who will supply the actual physical network structure and facilities that you will be contracting to use. Of course, chances are good you’ve already established your partnership as part of creating your business plan. But still, it’s good to state it here because without a MNO partner it’s impossible to have an MVNO.
Core business functions are, of course, critical. These form the business support system (BSS) half of the overall infrastructure that also includes an operations support system (OSS) needed for a fully-functional MVNO. Core systems that form the foundation of a BSS/OSS platform (such as BeQuick for Mobile) include standard accounting as well as systems to handle device provision and servicing, customer experience management (CEM), retail outlet/dealer management, and marketing.
Next there are the value-added services. These can include such things as voice, SMS and MMS services, streaming video, mobile TV, instant messaging, and any number of over-the-top (OTT) services that all need management, monitoring and real-time charging to help subscribers avoid invoice-shock.
Going hand-in-hand with the value-added portfolio are content services if your end-user services involve content delivery. It may be as relatively simple as developing a relationship with a developer or content aggregrator to source existing content or partnering with someone to create custom content.
Finally, a mobile device supplier. You’ll need to establish sources for equipment to deliver the services you will be providing. This can include a variety of devices such as feature phones, smart phones, even phablets (hybrid phone/tablet devices) and tablets.
Got all that? Good. Let’s talk technology now.
It’s critical to have the technical infrastructure in place that enables you to integrate with your host MNO’s network and provide end-to-end functionality on your side of things. The right built-for-mobile BSS/OSS platform will go a long way in helping you initiate and maintain core systems such as service delivery platforms, billing and revenue management, customer relationship management CRM), and carrier gateway management for a reliable MNO connection. This last one is especially critical because the carrier gateway is a potential chokepoint that can have a significant negative subscriber impact if not integrated and managed well.
With the business and technical infrastructure established, it’s time to implement. Here’s a basic checklist of activities that need to be performed for launch:
Service specification and testing
Interface development and testing
Hardware and software procurement and installation
Hardware and software integration
System, integration, interoperability, interconnection and performance testing
Data conversion from existing systems
Delivery system content population
Live deployment and switch-over
Congratulations! You’re now on the road to MVNO success.
Not interested in doing all of the infrastructure and implementation setup yourself, but you want to get going as quick as possible? We don't blame you, which is why BeQuick offers QuickStart℠ so an MVNO can launch in less than 30 days using a tried and true single-source solution.