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Navigating subscriber data management

Posted by Jennifer Shin on May 3, 2016 8:30:00 AM

Navigating subscriber data managementEfficient subscriber data management (SDM) can make or break subscriber/MVNO relationships. What information is utilized and to what end determines the kind of relationship an MVNO has with its subscribers and the role its BSS/OSS platform plays in optimizing and monetizing various aspects of that relationship.

Topics: mobile subscriber, subscriber, data management

Tips for managing the mobile subscriber experience

Posted by D'Ana Guiloff on Apr 29, 2016 8:40:00 AM

Tips For Managing the Mobile Subscriber ExperienceSubscriber churn is still the biggest challenge for mobile virtual network operators and it has both a short-term and long-term impact on revenue. Not only does the MVNO lose money by being unable to recapture lost income from discounted subscriber acquisition programs and price promotions, it also loses significant customer lifetime value (CLV) by not keeping subscribers long enough to produce cross-sell and up-sell revenue. Do you have a customer experience management (CEM) strategy in place to combat churn and ensure you’re providing the best possible long-term care service to your customers?

Here are some CEM tips for optimizing the mobile subscriber experience:

Topics: CEM, bss/oss, BSS, mobile subscriber, subscriber experience, OSS, CLV, Customer Lifetime Value

4G and LTE: is there a difference?

Posted by Jennifer Shin on Apr 7, 2016 9:00:00 AM

Smart devices are often listed with a variety of “next generation” communication technologies, advertised as 4G, Long Term Evolution (LTE), and sometimes 4G LTE – is there really a difference? The short answer is “yes,” and we’ll take a look at what 4G technology really means.

Topics: MVNO, 4G LTE, bss/oss, LTE

"FCC Modernizes Lifeline Program"

Posted by D'Ana Guiloff on Apr 6, 2016 3:25:36 PM

For over 30 years Lifeline has made telephone service affordable for many low-income Americans. In a recent press release by the FCC, they announced they will bringing that access up-to-date to give affordable access to the Internet.

Topics: Lifeline, Lifeline Broadband, FCC

Customer relationship management for MVNOs

Posted by D'Ana Guiloff on Mar 16, 2016 8:35:00 AM

The specific roles played by MVNOs in the mobile market places a unique demand upon their customer relationship management (CRM) platform that often differs from that of the traditional mobile network operator.

While most MNOs are tied to their products and want to sell to the largest possible mobile subscriber base, MVNOs often pride themselves on being subscriber-oriented and focused on providing for their specific target market’s needs to differentiate themselves. So it stands to reason that in order to accomplish that, MVNOs need robust CRM that’s flexible, responsive, and timely.

Topics: Subscriber Loyalty, MVNO, Communication, CRM, CEM, Marketing

Channel Partners 2016

Posted by D'Ana Guiloff on Mar 9, 2016 8:32:00 AM

In just a week, you can find our Technical Sales Manager, Deepak Prabhakar, at the Channel Partners Expo this year, and we're going to let him loose on the show floor. Since BeQuick won't be standing around in a booth, you are going to have to find Deepak to get your BeQuick swag (I have loaded him up with goodies for anyone that snags a photo). He will be roaming the aisles and taking in some of the great speakers, so be sure to stop him and say hello.

Topics: Events

How To Effectively Market Your MVNO

Posted by D'Ana Guiloff on Feb 18, 2016 9:00:00 AM

It’s no secret that marketing an MVNO can be tough. There’s lots of competition, brand differentiation can be difficult, margins thin, and mobile subscriber loyalty elusive. But it’s not all doom and gloom if you know what you’re doing as a marketer. We've previously discussed the three classic mistakes MVNO marketers make – here’s what you should be doing instead.

Topics: MVNO, Communication, Retail, Marketing

Full-service MVNOs: Adding customer value and margins

Posted by Jennifer Shin on Feb 16, 2016 8:30:00 AM

Any no-frills MVNO looking to capitalize on customer lifetime value (CLV) and make the margins it deserves needs to step up with a full-service business model that features high-touch customer service and a sophisticated, agile BSS/OSS platform to support evolving subscriber demands and innovative new services.

Topics: MVNO, Customer Service, Revenue

The Future of Mobile: is 4G LTE really replacing 2G and 3G?

Posted by Jennifer Shin on Feb 10, 2016 8:30:00 AM

Over the past twenty years, mobile telephony has made some remarkable strides, evolving from a low-quality, voice-only service to broadband IP data service available to almost anyone, anywhere with the right device. According to the Groupe Speciale Mobile Association (GSMA) -- the international consortium of mobile service providers promoting the standardization, deployment, and promotion of mobile telephony – just a short three years ago, approximately 75 percent of global wireless connections were 2G. In the intervening brief period of time, 3G rapidly follows, 4G LTE enters the scene and service becomes all about broadband mobile data. Interestingly, the GSMA is predicting that while growing numbers of US and European mobile subscribers are all about 4G LTE and data service, much of the rest of the world continues to build out 2G and 3G networks in an effort to quickly bring affordable mobile service to regions currently underserved by any telephone service.

Topics: mobile virtual network operator, mobile network operator, 4G LTE, 2G, 3G

Driving Smarter Subscriber Engagements

Posted by D'Ana Guiloff on Feb 4, 2016 8:50:00 AM

Higher network bandwidths and quality, smarter devices, and increased demand for new services are all providing opportunities for driving smarter subscriber engagements. With the average mobile subscriber checking their phone approximately 1500 times per week and actively using his or her device a little over three hours per day, there are lots of opportunities for MVNOs to engage with their subscribers. The trick is knowing how.

Topics: business intelligence, mobile subscriber, subscriber experience