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The Future of Mobile: is 4G LTE really replacing 2G and 3G?

Posted by Jennifer Shin on Feb 10, 2016 8:30:00 AM

Over the past twenty years, mobile telephony has made some remarkable strides, evolving from a low-quality, voice-only service to broadband IP data service available to almost anyone, anywhere with the right device. According to the Groupe Speciale Mobile Association (GSMA) -- the international consortium of mobile service providers promoting the standardization, deployment, and promotion of mobile telephony – just a short three years ago, approximately 75 percent of global wireless connections were 2G. In the intervening brief period of time, 3G rapidly follows, 4G LTE enters the scene and service becomes all about broadband mobile data. Interestingly, the GSMA is predicting that while growing numbers of US and European mobile subscribers are all about 4G LTE and data service, much of the rest of the world continues to build out 2G and 3G networks in an effort to quickly bring affordable mobile service to regions currently underserved by any telephone service.

Topics: mobile virtual network operator, mobile network operator, 4G LTE, 2G, 3G

Driving Smarter Subscriber Engagements

Posted by D'Ana Guiloff on Feb 4, 2016 8:50:00 AM

Higher network bandwidths and quality, smarter devices, and increased demand for new services are all providing opportunities for driving smarter subscriber engagements. With the average mobile subscriber checking their phone approximately 1500 times per week and actively using his or her device a little over three hours per day, there are lots of opportunities for MVNOs to engage with their subscribers. The trick is knowing how.

Topics: business intelligence, mobile subscriber, subscriber experience

The importance of policy and charging control for 4G LTE service

Posted by Jennifer Shin on Feb 2, 2016 8:30:00 AM


As the MVNO market continues to move into 4G LTE territory, the key to success might just be how well virtual service providers can manage policy and charging control. Most mobile subscribers now take low-cost voice calls and texting as standard mobile fare, leaving essentially data service as a real revenue-generator. So what’s the best way for MVNOs to exploit their 4G data offering?

Topics: MVNO, 4G LTE, bss/oss

Stopping MVNO revenue leakage

Posted by Jennifer Shin on Jan 27, 2016 8:30:00 AM

Lost revenue continues to be a major challenge for many MVNOs, with the industry experiencing an average 5-15 percent revenue leakage. Having the right revenue management system in place can put a stop to it, fast.

The key to robust revenue management is having a fully-integrated, scalable, built-for-mobile BSS/OSS platform that can deliver a seamless, end-to-end IT infrastructure that aligns subscriber-facing services with back-office processes. This enables MVNOs to develop and implement a comprehensive and effective strategy to address the many factors that contribute to revenue leakage. It’s critical for MVNOs to institute well-disciplined processes that trigger simple BSS interactions to ensure best-in-class revenue management for minimal loss.

Topics: Wireless Operations, Revenue

3 Common MVNO Marketing Mistakes

Posted by D'Ana Guiloff on Jan 21, 2016 9:00:00 AM

When you look at the telecommunications marketplace as a whole (including mobile), the mobile virtual network operator (MVNO) industry is still very much in its infancy. Many MVNOs are still basing their business model, and marketing strategy, on reselling a product by promoting simplicity, ease-of-use, or low price, with correspondingly low margins.

Topics: MVNO, Marketing, Budget

4G service – is it in the cards for most MVNOs?

Posted by Jennifer Shin on Nov 25, 2015 9:00:00 AM


When 4G LTE rolled out a few years ago, most MNOs wanted to keep it for themselves as a competitive advantage over MVNOs. Sprint cracked the door and now growing numbers of MVNOs are rubbing their hands over offering 4G – but there are a couple of barriers some MVNOs will find difficult to hurdle.

Topics: MVNO, MNO, 4G LTE, mobile subscriber

Three key factors affecting the success of an MVNO business plan

Posted by Jennifer Shin on Nov 20, 2015 8:30:00 AM


Even as the MVNO market continues to evolve, one thing remains constant – the need for a solid business plan and an awareness of the three key factors that can make or break it. Even in a hot MVNO market, it’s easy to lose sight of the fundamentals that require close attention if you’re to get past launch and initial subscription upticks to a point of stability and real growth.

Regardless of your marketing strategy and target audience, these three factors need to be carefully considered and embraced:

Topics: Mobile, MVNO, MNO, mobile virtual network operator, business intelligence

BSS and OSS: What are they and where is the technology headed?

Posted by Jennifer Shin on Nov 18, 2015 8:30:00 AM


The rising demand for convergent billing services, enhanced CEM, and the general growth of the mobile market worldwide is driving next-generation BSS/OSS technology. But what exactly makes up BSS and OSS?  

Simply put, business support systems, or BSS, is the software and processes necessary for what is commonly called the “back office” to function. This is the part of a mobile service provider responsible for ensuring that the business functions properly and is profitable. For an MVNO, BSS functionality includes such tasks as managing rating, orders, products, billing, fraud, and customer relations, as well as providing revenue assurance and business intelligence. In short, it’s everything that faces the customer.

Operation support systems, or OSS, on the other hand, is everything network-oriented – network design, configuration, and monitoring; fault management; infrastructure security; and service fulfillment, quality, and assurance. With the rapid growth of mobile data service being driven by 4G LTE technology, OSS these days is all about ensuring service quality, reliability, and assurance.

Topics: OSS BSS Systems, bss/oss, BSS, BSS/OSS Platform, OSS

How the cloud can help monetize the entire subscriber lifecycle

Posted by Jennifer Shin on Nov 17, 2015 8:30:00 AM


Fatter bandwidths and smarter devices are presenting MNOs and MVNOs with tantalizing new opportunities to provide more services and reap greater revenue than ever before. Customers have come to expect always-open stores, on-demand services, and accessible-anywhere-anytime delivery channels. Consumers in general – including mobile subscribers – are becoming used to the concept of virtual everything, no longer restricted to buying physical goods online and waiting for shipment. They’ve become much more comfortable with pay-as-you-go, personalized services that are priced and packaged more dynamically.

Topics: subscriber lifecycle

Accelerating new MVNO service introductions

Posted by Jennifer Shin on Nov 12, 2015 9:00:00 AM


MVNO success and growth can be significantly impacted by the speed with which new services are introduced. A modular IT infrastructure and the right BSS/OSS platform on which to implement it are crucial. It can mean the difference between struggling to reinvent the wheel with every product or package introduction, or jumpstarting the process with a system that enables you to modify and repackage existing offerings quickly and easily to avoid missing market opportunities.

Topics: OSS BSS Systems, MVNO, bss/oss