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MVNO business model opportunities

Posted by Jennifer Shin on Apr 15, 2015 8:47:00 AM

As the mobile market continues to boom, analysts predict the global market for mobile virtual network operators (MVNOs) will soar to $73 billion by 2020. As a result, the MVNO business model is becoming increasingly attractive for a wide range of companies looking to diversify into the mobile communications marketplace, add new revenue streams, and grow their customer bases.

Topics: MVNO, MNO, mobile virtual network operator, mobile network operator

The Power of Analytics

Posted by Jennifer Shin on Apr 13, 2015 8:45:00 AM

It would be hard to overestimate the importance of big data and business intelligence (BI) these days. As the mobile-virtual-network-operator (MVNO) market continues to expand and competition heats up, it’s critical for MVNOs to be able to leverage valuable subscriber and marketplace information to improve not just the subscriber experience, but overall business responsiveness and profitability.

Topics: MVNO, analytics, business intelligence

Using your BSS/OSS to better manage the subscriber experience

Posted by Jennifer Shin on Apr 8, 2015 8:48:00 PM

If you’re an MVNO, nobody has to tell you how hard it is to win and keep mobile subscribers. With a myriad of mobile service and device options out there and new ones entering the market almost every day, you need every competitive edge you can get. And while many mobile marketers may think all the magic to winning the hearts and loyalty of subscribers is in the front-end and subscriber-facing operations, the truth of the matter is that the battle is won in the back office.

Topics: OSS BSS Systems, Subscriber Loyalty

Three issues MVNOs need to address to succeed in the new market

Posted by Jennifer Shin on Apr 1, 2015 8:43:00 AM

According to industry analyst Ovum Telecoms, the mobile virtual network operator (MVNO) market is expected to double by the end of 2018. As mobile network operators (MNOs) continue to realize the value of partnering with MVNOs to increase their own market penetration and share in vertical market niches, they’re welcoming a bunch of new companies and categories to the MVNO game, such as banks, retail chains, and media companies. 

As the marketplace heats up, competition increases, and mobile service providers fight to establish unique brand identities and value, MVNOs will have to focus on three key issues to succeed and grow:

Topics: MVNO

Understanding the three types of MVNOs

Posted by Jennifer Shin on Mar 18, 2015 8:48:00 AM

Not all mobile virtual network operators (MVNOs) are the same. While to the unsuspecting consumer that might not appear to be true, in reality there is a range of company, network, and service types. We’re going to take a look at the three basic MVNOs in this post:

Streamlining the Billing Process for the MVNO and the Subscriber

Posted by Jennifer Shin on Mar 11, 2015 10:17:56 AM

Nothing is more critical for subscriber retention than streamlined billing solutions for MVNOs. But billing for MVNOs is not at all like billing for traditional wired or mobile network operators. MVNOs, because they’re virtual, often have much greater flexibility in their offerings – mixing and matching voice, data, content, and multi-play packages to meet market demand and create unique brand identities.

In fact, the rapid proliferation of revenue resources for MVNOs – things such as applications, third-party services, and content – present unparalleled opportunities to expand their subscriber bases and profits. But they also present potential revenue and billing pitfalls in the form of rating and charging issues, fraud, bill shock and, ultimately, subscriber leakage and churn. So what’s an MVNO to do? Streamline the billing process as much as possible to benefit back office operations and the subscriber. 

Topics: OSS BSS Systems, Wireless Billing, BSS Software, MVNO

Getting the most out of your BSS/OSS

Posted by Jennifer Shin on Mar 6, 2015 8:30:00 AM

The mobile marketplace moves at the speed of light. To ensure that your MVNO operation moves along with it, it’s important to have a BSS/OSS that is agile and versatile enough to enable you to quickly create, bundle, sell, and deliver a variety of products and services to subscribers. It’s all about making it easy for today’s tech-savvy consumers to get what they want from you, self-configure and customize it, and be able to use it almost instantaneously. On the back end, you have to be able to perform real-time credit checks; provision accounts; match discounts, rates, and charges to offers and implement everything right now. Can’t keep up? Then you face a high risk of subscriber leakage and churn. What’s the answer? A hardcore BSS/OSS platform capable of high-bandwidth performance and rapid scalability to meet relentless market demands. 

So how can you make all this happen, gain marketshare, and still make your margin?

Topics: OSS BSS Systems, OSS Software, MVNO Software, BSS Software, Mobile, MVNO

Key Factors in MVNO Success

Posted by Jennifer Shin on Mar 4, 2015 8:44:00 AM

Not all MVNOs are successful, but the majority of the ones that are share certain traits. If you’re planning a launch, understanding what has worked for others – and what has not – is a great way to help stack the cards in your favor.

In a comprehensive report released a couple of years ago, industry consultant Telecom Advisory Services studied several successful major MVNOs, including TracFone and Virgin Mobile, to uncover their secrets to success. Here’s a summary of the traits these successful MVNOs had in common (some of which we recently discussed in our Tips Pt. I and Pt. II posts):

Topics: OSS BSS Systems, BSS Software, Mobile

5 more tips for succeeding in a challenging MVNO environment – Part II

Posted by Jennifer Shin on Feb 25, 2015 8:25:00 AM

In our last post, we provided five tips to help mobile virtual network operators (MVNOs) – especially new ones – succeed in a challenging and competitive mobile market. In this post, we have five more tips to help not just start-up MVNOs, but established ones as well:

Topics: MVNO

5 tips for succeeding in a challenging MVNO environment – Part I

Posted by Jennifer Shin on Feb 18, 2015 8:43:00 AM

Competition can be tough out there. Most industry experts will put keeping cost and debt low at the top of the list for success. To do that, it’s important to keep your infrastructure lean and mean, streamline your entire mobile delivery environment from back end to device, and work closely with experienced mobile network operator (MNO) and mobile virtual network enabler (MVNE) partners who can help you deliver real value, savings, and a quality experience to your subscribers.

Topics: OSS BSS Systems, OSS Software, BSS Software, MVNO, MNO