What is BeQuick Sharing?

4G service – is it in the cards for most MVNOs?

Posted by Jennifer Shin on Nov 25, 2015 9:00:00 AM


When 4G LTE rolled out a few years ago, most MNOs wanted to keep it for themselves as a competitive advantage over MVNOs. Sprint cracked the door and now growing numbers of MVNOs are rubbing their hands over offering 4G – but there are a couple of barriers some MVNOs will find difficult to hurdle.

Topics: MVNO, MNO, 4G LTE, mobile subscriber

Three key factors affecting the success of an MVNO business plan

Posted by Jennifer Shin on Nov 20, 2015 8:30:00 AM


Even as the MVNO market continues to evolve, one thing remains constant – the need for a solid business plan and an awareness of the three key factors that can make or break it. Even in a hot MVNO market, it’s easy to lose sight of the fundamentals that require close attention if you’re to get past launch and initial subscription upticks to a point of stability and real growth.

Regardless of your marketing strategy and target audience, these three factors need to be carefully considered and embraced:

Topics: Mobile, MVNO, MNO, mobile virtual network operator, business intelligence

BSS and OSS: What are they and where is the technology headed?

Posted by Jennifer Shin on Nov 18, 2015 8:30:00 AM


The rising demand for convergent billing services, enhanced CEM, and the general growth of the mobile market worldwide is driving next-generation BSS/OSS technology. But what exactly makes up BSS and OSS?  

Simply put, business support systems, or BSS, is the software and processes necessary for what is commonly called the “back office” to function. This is the part of a mobile service provider responsible for ensuring that the business functions properly and is profitable. For an MVNO, BSS functionality includes such tasks as managing rating, orders, products, billing, fraud, and customer relations, as well as providing revenue assurance and business intelligence. In short, it’s everything that faces the customer.

Operation support systems, or OSS, on the other hand, is everything network-oriented – network design, configuration, and monitoring; fault management; infrastructure security; and service fulfillment, quality, and assurance. With the rapid growth of mobile data service being driven by 4G LTE technology, OSS these days is all about ensuring service quality, reliability, and assurance.

Topics: OSS BSS Systems, bss/oss, BSS, BSS/OSS Platform, OSS

How the cloud can help monetize the entire subscriber lifecycle

Posted by Jennifer Shin on Nov 17, 2015 8:30:00 AM


Fatter bandwidths and smarter devices are presenting MNOs and MVNOs with tantalizing new opportunities to provide more services and reap greater revenue than ever before. Customers have come to expect always-open stores, on-demand services, and accessible-anywhere-anytime delivery channels. Consumers in general – including mobile subscribers – are becoming used to the concept of virtual everything, no longer restricted to buying physical goods online and waiting for shipment. They’ve become much more comfortable with pay-as-you-go, personalized services that are priced and packaged more dynamically.

Topics: subscriber lifecycle

Accelerating new MVNO service introductions

Posted by Jennifer Shin on Nov 12, 2015 9:00:00 AM


MVNO success and growth can be significantly impacted by the speed with which new services are introduced. A modular IT infrastructure and the right BSS/OSS platform on which to implement it are crucial. It can mean the difference between struggling to reinvent the wheel with every product or package introduction, or jumpstarting the process with a system that enables you to modify and repackage existing offerings quickly and easily to avoid missing market opportunities.

Topics: OSS BSS Systems, MVNO, bss/oss

Is your BSS/OSS agile enough for tomorrow’s real-time service demands?

Posted by Jennifer Shin on Nov 6, 2015 8:30:00 AM

Mobile Service Providers (MSPs) are facing increased mobile subscriber demands for faster, more agile services. As a result, the lines between BSS and OSS functions are beginning to blur as services and systems become more sophisticated and integrated. Get ready for the new service agility.

Topics: OSS BSS Systems, BSS Software, MVNO, bss/oss

The four key elements for attracting and keeping subscribers

Posted by Jennifer Shin on Nov 3, 2015 8:30:00 AM

Mobile subscribers are no longer impressed by all the technical talk of speeds and connectivity – they now assume all MSPs provide speedy, reliable service. What they want now is to be wooed and wowed. To accomplish that is no mean feat for a mobile virtual network operator (MVNO). It takes hard work, a focus on excellence, and a top-notch infrastructure (the right BSS/OSS platform certainly helps).

To begin with, there must be buy-in from MVNO C-level stakeholders. The individuals who control the purse strings and set strategy must understand the crucial importance of establishing and maintaining outstanding mobile subscriber relationships. Mobile subscribers are not commodities that can be manipulated to ensure that the numbers line up – they are the lifeblood of an MVNO and must be treated as such. It’s important to remember that to the subscriber, all mobile service providers are essentially the same, just different logos and colors.

To get them to see more value in your brand over someone else’s requires a willingness on the MVNO’s part to go beyond industry jargon and tech talk to truly understand the wants and needs of the subscriber. That means addressing all aspects of today’s digital lifestyle in a way that enables mobile subscribers to manage their wireless lives with minimal fuss and feel that they have unique, personal control over their accounts.

Here are four key elements to help ensure subscriber delight and keep them happier, longer:

Topics: Subscriber Loyalty, MVNO, mobile subscriber

The benefits of starting as a pre-paid MVNO

Posted by Jennifer Shin on Oct 29, 2015 8:30:00 AM


So you want to be a full MVNO doing post-paid with lots of bells and whistles to add value and delight subscribers. Why in the world would you launch as a pre-paid? The answer may surprise you.

If you’re new to the MVNO marketplace you may be looking at all the opportunities for revenue presented by customizable, post-paid accounts that enable mobile subscribers to up-sell themselves to new products, expanded service bundles, and increased data usage that fatten their accounts and your bottom line. So why in the world would you want to launch a fairly no-frills, pre-paid mobile service provider that appears to have limited room for expansion and market growth? Because simpler is often smarter.

Topics: MVNO, prepaid, mobile subscriber, pre-paid

What’s your level of MVNO market knowledge?

Posted by D'Ana Guiloff on Oct 27, 2015 4:00:00 PM

One of the major differentiators between MVNOs and a key to their success is their level of market knowledge. The fact that the network backbone of an average MVNO is virtual, requiring no significant capital investment in hard technology, can make it relatively quick and easy to launch an MVNO (emphasis on the word “relatively”). This relative ease can lure both MVNO founders and investors into jumping in without clear knowledge and understanding of the market they plan to address and serve. Any MVNO without a specific understanding of who they serve and how to serve them is almost certainly doomed to failure.

Topics: MVNO, Marketing

Why you want to be a full MVNO

Posted by Jennifer Shin on Oct 23, 2015 9:00:00 AM


If you’re thinking of becoming a no-frills mobile service provider – or are already one -- you may find it tough to expand your opportunities and fatten your margins. It’s time to consider moving up the value chain to a full mobile virtual network operator (MVNO).

Sure, it’s no secret that no-frills MVNOs originally changed the mobile landscape and the low entry barrier made it easy for just about anyone to launch a mobile service provider. But as more and more discount MVNOs piled into crowded markets, competition got fiercer and prices got tighter. In many cases, struggling discounters got swept up by larger, better-funded MNOs. To make matters even more challenging discounters rely heavily upon the mobile network operator (MNO) to supply virtually all of the technology, network, and operational functionality. That makes it even harder for the discount service provider to switch MNO partners and move their subscribers to a more cost-efficient environment. No change, no gain.

Topics: MVNO, MVNE, MNO, bss/oss, mobile subscriber