Subscriber churn is one of the biggest thorns in the side of MVNOs, made especially prickly because of the highly-competitive, constantly-evolving nature of the mobile market. As an innovator and developer of mobile back office support software, we’ve devoted a lot of time to thinking about the subscriber experience and ways to optimize it to help our mobile service provider clients succeed and grow. In the process, we’ve discovered the four critical factors affecting the subscriber experience. Effectively managing these four keys can help reduce subscriber defections and build loyalty.
Topics: Subscriber Loyalty
BeQuick will be exhibiting at CTIA Super Mobility 2015 and we would like to invite you to stop by our booth #2640. Taking place September 9, 10 & 11 in Las Vegas, CTIA Super Mobility 2015 will be the largest mobile industry event taking place in the Western Hemisphere.
It’s tough finding untrod mobile markets these days as MVNOs expand their reach and products converge. The key may be your BSS/OSS and its flexibility. As mobile markets mature and become filled with service providers offering essentially identical products, packages, and even pricing, account flexibility and control can make the critical difference for subscribers.
You can’t go to a communications service provider (CSP) conference or attend a webinar these days without big data coming up at some point. Advances in data warehousing and processing, increased storage capacity, more sophisticated customer relationship management (CRM) strategies and the critical need to gain every imaginable competitive advantage possible are driving big data initiatives. As a result, CSPs in general and MVNOs in particular are discovering the benefits of mining big data for a myriad of benefits, including improved decision-making and the better subscriber experiences.
The mobile virtual network operator (MVNO) market continues to show signs of good health and growth – and that’s good news for mobile virtual network enablers (MVNEs), the providers that enable MVNOs to launch quickly and provision subscribers more easily.
The reason MVNEs can make life so much easier for MVNOs boils down to three crucial (and very attractive) benefits:
Quick, what’s the difference between customer relationship management (CRM) and customer experience management (CEM)? Sound like a trick question? It‘s not. While there is certainly a mutual dependency between the two, there is a very real difference that can be the key to winning and retaining subscribers in a mobile market that can be crowded with look-alike competitors.
Twenty years after the deregulation of telecommunications billing accuracy still remains a problem for wired and mobile communication service providers (CSPs). In a survey conducted by technology consultant Accenture revealed some startling disclosures by telecom executives:
The MVNO market is well-established – in fact, according to the FCC, the number of US MVNOs has doubled in recent years -- but there are still areas where many start-ups stumble. In our recent two-part series we discussed becoming an MVNO and how to set up an MVNO. This post tackles positioning your MVNO for success, whether you’re just launching or starting to get your feet under you after your initial market introduction.
There are several key elements that are critical for helping ensure the success of a young MVNO. Let’s take a look at them one-by-one: